TikTok has been named as the fastest growing social media platform of all time , making the shortlist as one of the most downloaded apps globally for the past 2 years. The short-form video app saw rapid growth during the COVID pandemic, as many users found time to explore the platform and connect with their online audiences in new ways. In Quarter 1 2020, we can conclude that TikTok set the record for the most downloads in a single quarter for a social app, at 315 million installs.

  • Who are using the TikTok?

This app is most popular with teenagers around the world, who are generally using the social media platforms nowadays. They figured out early on how to use and adapt the platform to their tastes and media, and at last have gathered many followers over the past few years. We named these generations as Tik Tokers.  Even though TikTok is very much appeal to young generations, it does seem that even the baby boomers or age people use the apps and produce exciting videos.

  • What Marketers can do by using TikTok ?

As the TikTok users are growing rapidly nowadays, entrepreneurs definitely will find out that there will exist a great opportunity to bring their products/ services inside the TikTok market and tackle them to use/buy their products with different ways especially by using the short video. There are 4 keys that an entrepreneur/ marketer can do by using this amazing app :

  1. Start a branded channel

Create a branded page and begin experimenting with content types. Content can be created fast and with no budget. The best thing to do is follow trending hashtags and join the latest memes and apply them to your brand. Utilize the app’s built-in filters, effects, soundbites, and editing tools to create and share authentic content.

  1. Collaborate with influencers

Another smart way to use TikTok is to leverage influencer communities. Influencers who liven up TikTok have established highly engaged followings through posting high quality content which resonates. They understand TikTok and know how to use its tools, features, and trends to their advantage. Brands can approach and collaborate on campaigns which use these influencers’ skills and knowledge.

  1. Start a hashtag challenge

Making a challenge for users to enter delivers a great way for brands to start a cultural trend or meme. Top-performing challenges entice millions of users to create videos for the campaign.

  1. Run advertisement on TikTok

TikTok is one of the most exciting new publicity channels because it has the ranking of other platforms such as Instagram, but it’s not yet saturated with advertisers. This means it can be more affordable to develop impressions and clicks. Fully utilised the new potential platform before it is too late!